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MOMA

August 20th, 2007 at 03:59 pm

My advice is to implement "Strategic Purchasing" for your personal purchases.

My three effective tools for strategic purchasing.

1. Store flyers
2. Coupons
3. Rebate books from drug stores

This is my weekly routine.

Sunday: Buy a newspaper and read drug store weekly ads and see if there's any "free after rebate" items. After checking free stuff, then look for other items I can get dirt cheap with coupons.

Tuesday: The sale cycle for grocery stores around here starts on Wednesday and they distribute store ads on Tuesday. I go through three store ads that are around my house (Safeway, Bel Air, and Save Mart) and look for $1 items and BOGO items that I can match with coupons. Also, they announce deals in their ads (like movie deals, etc.), so I keep my eyes on these.

As many of you know, people who don't care about saving money often laugh at coupon clippers like me. But, in my opinion, I'm only buying things strategically, utilizing large corporations' marketing strategy.

OK, I will talk about some marketing stuff, so stop reading if you get bored with these "academic" BS Wink

In marketing, there are "Pull Strategy" and "Push Strategy."

Pull strategy is that manufactures "pull" customers into the store and have them look for the product. For example, companies often give out high value coupons to consumers. (like, "Try me free" type of coupons.) Consumers bring the coupon to the store, and they will ask a store clerk where the product is. This is the "Pull strategy."

"Push strategy" is that manufactures "push" stores to sell their products aggressively. They provide programs like "Buy 10 items from XYZ brand and get $10 free coupon for next purchase." type of deal. This is the "Push Strategy."

Well, we, the very smart consumers, take advantage of both ends and get these products at the bottom price, often "free."

I've been clipping coupons and using rebates for only a couple of years, but it saved me so much money.


1 Responses to “MOMA”

  1. boomeyers Says:

    Coupons rock! Sounds like you have a great plan on how to use them!

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